adbusters

Latest skeptic of teachers unions is clothing label's city billboard

This spring, the West Side Highway’s typical advertising fare also includes a political message that seems aimed at teachers unions.

A billboard advertising Kenneth Cole — the clothing company owned by Gov. Andrew Cuomo’s brother-in-law — puns to southbound commuters, “Shouldn’t Everyone Be Well Red?” In smaller lettering, the billboard says, “Teachers’ Rights Vs. Students’ Rights …”

The second line evokes a tension drawn out repeatedly by some critics of teachers unions, including Cuomo, who say that unions’ support for teachers’ job protections can stand in the way of students’ education.

The billboard also invites viewers to visit WhereDoYouStand.com, a website maintained by the city-based company, to weigh in on “Issue in the News.” This spring, one of the issues is “Should underperforming teachers be protected?”

That question attracted the company’s attention this winter, as media attention turned to efforts underway across the country to toughen teacher evaluations. Locally, a breakdown in negotiations over evaluations late last year and the controversial public release of reports on teacher performance in February were both accompanied by criticism of teachers unions, including from Cuomo.

“We heard people talking about it in the news,” said an official in Kenneth Cole’s public affairs department who declined to give her name but said she worked on the ad campaign.

“It’s something in the news and being debated, and we wanted to provide a forum where people could discuss it as well,” said the spokeswoman, who added that the billboard is meant to tap into ongoing public discussions, not to attack unions. The ad went up March 14 and is the only one advertising Kenneth Cole in the city, she said.

Education policy positions are hardly common fodder for clothing ads. But Kenneth Cole Productions is known for its advocacy campaigns about pollution, homelessness, and other social concerns, and sometimes the messages address timely political issues. Last year the same Manhattan billboard featured a pro-same-sex marriage message, coinciding with its legalization in New York State.

Kenneth Cole’s three daughters attended private schools; his youngest is currently a senior at a Westchester County private school. The designer is married to Maria Cuomo, whose brother is Gov. Cuomo.

A screenshot from a Kenneth Cole web site, featuring the billboard and posing a question related to union politics.

magnetic fields

Three Indianapolis schools recognized for diversity, but local efforts to integrate are still underway

PHOTO: Alan Petersime
School 27

Three Indianapolis public schools can claim a new title: 2017 National Magnet School of Distinction.

The prize, given annually by a national group promoting the themed schools, recognizes schools that boost student achievement, promote diversity, and have strong community ties. Among this year’s 244 winners nationally are Center for Inquiry Schools 2, 27, and 84, all part of the Indianapolis Public Schools district.

“Being recognized as a Magnet School of Distinction provides just one affirmation to the collective CFI School family that their philosophy, tireless work ethic, community support, and relentless journey to provide students with the absolute best inquiry based education is paying dividends to their students, to IPS, and to the larger community,” said Greg Newlin, the district’s academic improvement officer, in a statement.

The three schools use the International Baccalaureate curriculum. And their students are more likely to be white and more affluent than at the average district school. The schools’ demographics vary widely: School 27 is well integrated, with about 39 percent white students and 41 percent black students. In contrast, School 84 is nearly 83 percent white this year in a district where students of color make up 80 percent of enrollment.

That could soon change. After a series on segregation from Chalkbeat and the Indianapolis Star exposed how rules about magnet school admission gave the most privileged families in the district an edge at sought-after schools, the school board last year voted to adopt policies designed help more low-income students win admission to magnet schools. The new policies could reshape who enters the schools this fall.

“Magnet schools were born out of the civil rights movement and were intended to help school districts to reintegrate,” IPS board member Gayle Cosby said at the time. “We want to make sure that magnet schools are not actually serving a different purpose in our district.”

The award to the Indianapolis schools is the second tier that Magnet Schools of America hands out. Schools that have especially strong academic performance can earn a different title: schools of excellence.

What's your education story?

This educator sees ‘the power in being bilingual’ — and she wants her students to see it, too

PHOTO: Shaina Cavazos
Liset Gonzalez-Acosta is a the director of dual language at Global Prep Academy.

education_story_graphic

Chalkbeat journalists ask the people we come across in our work to tell us about their education stories and how learning shaped who they are today. Learn more about this series, and read other installments, here.

Liset Gonzalez-Acosta is a the director of dual language at Global Prep Academy, an innovation school housed at IPS Riverside School 44. She is part of the first round of local fellows selected to participate in a principal training program run by Relay Graduate School of Education.

I’ve been an educator now for 20 years. I was born in Cuba, and that’s where I got my bachelor’s degree. After that, I moved to Africa. My mom is a doctor, she’s a psychiatrist, and she was sent there for two years. I saw the opportunity to teach in a different place. I met my husband there, and we were married in Cape Verde, and I taught there for six years.

In a poor country like Cape Verde it was really hard for me to continue my studies because there wasn’t a university. So I started looking outside the country, and I was really fortunate to find a university in Vermont where part of their goal is to find international students who wanted to study there and were able to bring that cultural awareness to the rest of of the school.

It was an incredible experience because it was so diverse and you were able to work with people from all over the world. After that, I started looking for a (job). A school in Oregon was looking forof bilingual teachers … and that’s how I got involved in dual language, and it’s been my passion forever.

I see the power in being bilingual, and I want students to recognize you are very powerful when you can speak, write and read correctly in two languages — it’s an advantage for you.

That led me to find Mariama (Carson) by accident. We went to a conference, and I met her. She talked about this project (Global Prep Academy), and it was very interesting. Well, you know how it happens at a conference, you meet people, you say goodbye to people.

I went back to Oregon and forgot about it, and it was kind of … meant to be. I came back to a second conference, and the first person I saw was her. The last day of the conference, I called her, we sat down and talked.

So I came with my family (to Indianapolis). I really loved that the project was in the beginning because it was an opportunity to start something from the beginning. I never saw a new (dual language program) from the ground up.

One of the things that really caught my attention is how different urban education is. The real challenge started when I met the kids. They are so smart, all of them, but they come with so much baggage. It requires a lot of patience, a lot of commitment — believing that they can do it.

I would like to be more in an administrator role, with more administrator responsibilities in that sense because I see the need we have in the school. We have great teachers, but we have teachers who need to be switching their minds around to meet the needs of the kids.

I see education as the greatest equalizer for any student. It doesn’t matter where you are coming from, but if you have an education, you can achieve.

I don’t have all the answers. I have a lot of experience, but I still need to continue learning and growing as an educator. I see myself in 20 years continuing in this career path, but with more experience so that the people that I work with can reach whatever they want to reach — not just the students, but also the educators.