clock menu more-arrow no yes

Filed under:

Chalkbeat Annual Report 2020

Dear Friends,

In 2020, we saw our world upended by a pandemic that tested students, teachers, and parents. We witnessed a racial reckoning that reinforced our desire to elevate the voices of everyone in our communities. And we finally saw the conclusion of a divisive election marred with misinformation that highlighted the need for trustworthy local news.

It was also the busiest year in Chalkbeat’s history. We brought our communities the latest news on school closures and reopenings, shared maps of where they could pick up food, and gave our readers a platform to discuss what they were experiencing in real time. We pledged to fight systemic racism in our profession by dismantling the journalistic practices and traditions that uphold white supremacy. And we even began a pop-up newsroom committed to nonpartisan coverage of election integrity.

Our teams have worked relentlessly and our record readership and membership numbers continue to show how valuable our journalism is today. I am so grateful for their dogged work throughout an incredibly exhausting year. And I am so grateful to our loyal readers and donors for fighting for education’s story to be told with honesty and independence by supporting Chalkbeat.

Elizabeth Green,

Chalkbeat Co-founder and CEO
Portrait of Elizabeth Green with her signature below.

Impact

Chalkbeat reporting impacted education in each of our communities.

In 2020, Chalkbeat recorded 280 real-world impacts as a result of our reporting. We track our impact using our MORI tool, for Measures of Our Reporting’s Influence.

View impact for all communities

Year In Review

A month by month look at the year.

View highlights from the year

Chalkbeat: By The Numbers

We’re continuing to grow…

$9,361,787:

Our operating budget for 2020-2021, which accounts for expanded local and national coverage, as well as greater specialization at the network support level.

67:

The size of Chalkbeat's staff. This includes our award-winning reporters, editors, and bureau chiefs, as well as our revenue, finance and people operations teams. You can learn more about our different teams and find all of our staff bios here.

We’re reaching and engaging our core audience…

1.4 million:

The average number of monthly Chalkbeat pageviews in the last quarter of 2020.

69,944:

Total number of readers who subscribed to our newsletters by the end of 2020. This is up from 51,818 subscriptions in 2019. Sign up here!

15:

Number of Chalkbeat readers participating on our Reader Advisory Board. If you're interested in joining us, you can apply here.

52%:

Percent of survey respondents who have been reading Chalkbeat for 2+ years.

35%:

Percent of survey respondents who said Chalkbeat is the only education newsletter they read.

8.6 (out of 10):

Average survey response when asked if they would recommend Chalkbeat to a friend or colleague.

We’re making a difference…

Our 2019-2020 fiscal year audit attests to our financial health…

$7,750,972: Revenue

200+: Total number of all individual, foundation and in-kind donations of $1,000 or more that Chalkbeat received in the last two fiscal years.

158: Organizations and companies who posted jobs on Chalkbeat’s jobs board.

49: Organizations and companies who sponsored Chalkbeat this year.

$8,170,177 Expenses

71% Program services

19% Management and general

10% Fundraising

$5,660,409: Net Assets

Our full audited financials and 990 documents can be found here.

Testimonials


Support Us

If you are interested in supporting Chalkbeat or connecting with our team, we’d love to hear from you:

Contact our network team:

General contact: contact@chalkbeat.org

Sponsorships: sponsor@chalkbeat.org

Philanthropy and major donors: grants@chalkbeat.org

Membership and online donations: membership@chalkbeat.org

Jobs Board: jobs@chalkbeat.org

Chalkbeat employment questions: careers@chalkbeat.org

Pitch a First Person submission: firstperson@chalkbeat.org

Pitch a national story: national@chalkbeat.org

Contact a local team:

Chicago: chicago.tips@chalkbeat.org

Colorado: co.tips@chalkbeat.org

Detroit: detroit.tips@chalkbeat.org

Indiana: in.tips@chalkbeat.org

National: national@chalkbeat.org

Newark: newark.tips@chalkbeat.org

New York: ny.tips@chalkbeat.org

Philadelphia: philly.tips@chalkbeat.org

Tennessee: tn.tips@chalkbeat.org