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Chalkbeat Newsletter Sponsorship

Every day, Chalkbeat sends email newsletters to thousands of education insiders. We place sponsor banners throughout the newsletter, which means your 300x250 banner will show up in Chalkbeat readers’ inboxes.

Screenshot of a Chalkbeat New York newsletter on a mobile device.
A sponsor banner in our top position on Chalkbeat’s New York newsletter

Each newsletter supports up to three ads, the higher up in the newsletter it appears, the larger the investment to support Chalkbeat. All newsletters are opt in by readers and have strong open rates.

FILE TYPES ACCEPTED

We accept static jpgs or pngs, plus your destination url. Max file size 1MB (smaller file sizes load faster and are recommended)

METRICS & REPORTING

You’ll receive automated reporting each week that shows impressions and clicks. Our average click-through rate is .25% (Jan–July 2021) and our record high was 1.23%.

Interested in receiving our newsletters? Sign up here.


Chalkbeat newsletters audience size and frequency

Newsletters Newsletter subscribers Frequency
Newsletters Newsletter subscribers Frequency
Total subscribers 72,000
REGIONAL
Chicago 4,600 daily (M-F)
Colorado 9,900 daily (M-F)
Detroit 3,700 3 times per week
Colorado En Espanol 650 weekly
Indiana 5,000 daily (M-F)
National 33,000 weekly (W)
New York 17,600 daily (M-F)
Newark 3,000 2 times per week
Philadelphia 5,900 2 times per week
Tennessee 5,300 daily (M-F)
TOPICAL
How I Teach (teacher audience) 9,100 monthly
Starting Line (early childhood education) 4,900 monthly

Most people read our newsletters on their phones, in the morning. If your goal is for a reader to click through to your website, keep your text short, sweet, and inviting — give them a reason to click. Save the longer story for your landing page (your website).