Every day, Chalkbeat sends email newsletters to thousands of education insiders. We place sponsor banners throughout the newsletter, which means your 300x250 banner will show up in Chalkbeat readers’ inboxes.
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Each newsletter supports up to three ads, the higher up in the newsletter it appears, the larger the investment to support Chalkbeat. All newsletters are opt in by readers and have strong open rates.
FILE TYPES ACCEPTED
We accept static jpgs or pngs, plus your destination url. Max file size 1MB (smaller file sizes load faster and are recommended)
METRICS & REPORTING
You’ll receive automated reporting each week that shows impressions and clicks. Our average click-through rate is .25% (Jan–July 2021) and our record high was 1.23%.
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Chalkbeat newsletters audience size and frequency
| Newsletters | Newsletter subscribers | Frequency |
|---|---|---|
| Newsletters | Newsletter subscribers | Frequency |
| Total subscribers | 72,000 | |
| REGIONAL | ||
| Chicago | 4,600 | daily (M-F) |
| Colorado | 9,900 | daily (M-F) |
| Detroit | 3,700 | 3 times per week |
| Colorado En Espanol | 650 | weekly |
| Indiana | 5,000 | daily (M-F) |
| National | 33,000 | weekly (W) |
| New York | 17,600 | daily (M-F) |
| Newark | 3,000 | 2 times per week |
| Philadelphia | 5,900 | 2 times per week |
| Tennessee | 5,300 | daily (M-F) |
| TOPICAL | ||
| How I Teach (teacher audience) | 9,100 | monthly |
| Starting Line (early childhood education) | 4,900 | monthly |
Most people read our newsletters on their phones, in the morning. If your goal is for a reader to click through to your website, keep your text short, sweet, and inviting — give them a reason to click. Save the longer story for your landing page (your website).