Website banners
Display your message in eye-catching banners on Chalkbeat.org. Focus on one market such as Chicago, or share your message throughout our network of nine news bureaus. Your banner appears within, next to, and above articles and on home pages; on both mobile and desktop screens, offering a more dynamic experience than the old-fashioned “fixed” position banner.
We chose Chalkbeat because of its audience and based on past performance. We’ve seen an increase in website landing page visits. —Scott Woodson, Associate Director of Communications, Math for America
300x250 banner as shown on mobile.
BANNER SPECS
Our website supports the following sizes. Talk with your sponsorship representative for costs/packages.
Desktop sizes: 970x250, 728x90, 300x250, 300x600
Mobile sizes: 300x250, 320x50
Athena: These premium, large-visibility banners show on desktop and mobile. Please provide both sizes: 1060x590 for desktop, 640x960 for mobile
File types: png, jpg, or gif, plus your destination url. Max file size 1MB (smaller file sizes load faster and are recommended)
WHAT IS THE REACH?
| Bureau | Average monthly users* |
|---|---|
| All Bureaus | 1m |
| Chicago | 60k |
| Colorado | 104k |
| Detroit | 41k |
| Indiana | 76k |
| National | 48k |
| New York | 357k |
| Newark | 25k |
| Philadelphia | 12k |
| Tennessee | 80k |
| *over six month period |
Metrics and reporting
We provide an impression and click-through report every month your campaign runs. Branding ads without strong calls-to-actions see around .05-.08% click-through rate, strong CTAs see .06–.15%. Some of our clients have had 3% CTRs! These are outliers, but they do happen.
Apple News
We can show your banners on Apple News stories. These reach a national audience. Inquire for more information.
Pro Tip
Consider your banner will show against a light gray backdrop, so you’ll want to choose other colors so your artwork pops off the page. If your goal is sharing a message or branding, put thought into a beautiful design. If your goal is clicks, buttons with calls-to-action such as “learn more,” or “more information” perform well.
What is the investment?
We offer levels of impact, Gold, Silver and Bronze. Talk with your sponsorship rep for details.