The Local News Field Guide Workshop Series

RSVP for our virtual events below.

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Please join Chalkbeat and the Google News Initiative for a virtual workshop series highlighting topics from our Local News Field Guide, a resource for news entrepreneurs. We’ll be going in-depth on revenue, audience building, impact, and strategic planning - join us by RSVP’ing at the links below.


Beyond Clicks: Tracking Impact Instead of Traffic

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  • September 28, 2022; 2pm ET
  • Location: Virtual
  • RSVP

Join Bene Cipolla (former Publisher, Chalkbeat), Sonam Vashi (Co-founder, Canopy Atlanta), and Jean Friedman-Rudovsky (Co-Executive Director, Resolve Philly) for a conversation about measuring the metrics beyond traffic. They’ll discuss how news outlets can determine what’s most important to them and how to create unusual ways to track those metrics, and they will share how this process has worked at their own organizations. 

Authentic Listening: How to Grow a Diverse Audience By Building Trust

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  • October 12, 2022; 2pm ET
  • Location: Virtual
  • RSVP

Join Caroline Bauman (Community Engagement Editor, Chalkbeat), Emma Carew Grovum (Founder, Kimbap Media), and Terry Parris, Jr. (Public Square Editor, Headway, New York Times) for a discussion on building a diverse audience for your news organization. They’ll talk relationship building, internal audits, active listening, and practical takeaways for anyone interested in growing and diversifying their audience. 

The Big Picture: How to Create a Strategic Plan that Dazzles

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  • October 26, 2022; 2pm ET
  • Location: Virtual
  • RSVP

Join Alison Go (Chief Strategy Officer, Chalkbeat), Stephen George (President, Louisville Public Media), and Lance Knobel (CEO, Cityside) for an in-depth discussion on the strategic planning process. Each will share their experiences drafting a strategic plan and will offer practical tips and insights to those going through the same process. 

Rethinking Revenue: How to Unlock Philanthropic Dollars

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  • November 16, 2022; 2pm ET
  • Location: Virtual
  • RSVP

Join Amy Rosenblum (Chalkbeat’s Chief Revenue Officer) and Eboni-Rose Thompson (Portfolio Manager, Education Grantmaking, Charles and Lynn Schusterman Family Philanthropies) as they shred the myths and misconceptions around philanthropic funding. What is your organization getting wrong about grants? What’s your program officer really thinking, and how should you collaborate with them? They’ll take audience questions, so come prepared!