There are a lot of factors contributing to a shortage of teachers in Colorado and around the nation. One of them — with potentially long-term consequences — is that far fewer people are enrolling in or graduating from teacher preparation programs. A recent poll found that more than half of respondents, citing low pay and lack of respect, would not want their children to become teachers.
Earlier this year, one middle school teacher told Chalkbeat the state should invest in public service announcements to promote the profession.
“We could use some resources in Colorado to highlight how attractive teaching is, for the intangibles,” said Mary Hulac, who teaches English in the Greeley-Evans district. “I tell my students every day, this is the best job.
“You learn every day as a teacher. I’m a language arts teacher. When we talk about themes, and I hear a story through another student’s perspective, it’s always exciting and new.”
The Colorado Education Association, the state’s largest teachers union, has brought some resources to help get that message out with a series of videos aimed at “up-and-coming professionals deciding on a career.” A spokesman declined to say how much the union was putting into the ad buy.
The theme of the ads is: “Change a life. Change the world.”
“Nowhere but in the education profession can a person have such a profound impact on the lives of students,” association President Amie Baca-Oehlert said in a press release. “We want to show that teaching is a wonderful and noble profession.”
As the union notes, “Opportunities to teach in Colorado are abundant.”
One of the ads features 2018 Colorado Teacher of the Year Christina Randle.
“Are you ready to be a positive role model for kids and have a direct impact on the future?” Randle asks.
Another features an education student who was inspired by her own teachers and a 20-year veteran talking about how much she loves her job.
How would you sell the teaching profession to someone considering their career options? Let us know at firstname.lastname@example.org.