New York

Principals’ union takes school leaders’ friendly faces to the subway

The CSA is running about 1000 advertisements on all of New York's MTA lines.
The CSA is running about 1000 advertisements on all of New York's MTA lines.

If you’ve ridden the subway lately, you may have just noticed a series of posters advertising the Council of School Supervisors and Administrators, the city’s principals union.

When we called the CSA to ask what was up with the ads, spokeswoman Chiara Coletti said that the main goal of the advertisements is to raise awareness of the link between how principals are trained and treated to the overall quality of a school.

But they have the huge added benefit, Coletti said, of raising the spirits of the unions’ members themselves.

“It really makes the school leaders feel good,” she said.

Coletti said that this is actually the sixth year the union has run the subway posters. But, she said, this year’s series has garnered more attention than any other year.

The models in the posters are Jeremy Kabinoff, the assistant principal of I.S. 181 in the Bronx; Sonia Nieves, principal of Queens’ J.H.S 226; Lois Lee, a day care center director at the Chinese-American Planning Council in Queens and Wladimir Thomas, an education administrator at Brooklyn’s Integrated Service Center.

The models are all active union members, Coletti said, but the ads have also prompted a number of calls to her office from other members asking if they can be the next faces of the union.

“Their students all love it, too, and tease them–but in a good way,” Coletti said.

About a thousand posters are running on all of the city’s subway lines, said union spokeswoman Antoinette Isable.

The CSA declined to disclose how much money they were spending on the advertising campaign.

“We don’t do much advertising,” Coletti said. “We’re not a rich union; we’re small.” But, she said, the subway posters were “an extremely economical” way of quickly reaching many people in the city.

The same union members will also soon appear in a series of community newspaper ads to encourage parents to attend parent-teacher conferences during Open School Week, November 15-21.

The union has done more targeted, issues-based advertising in the past. In the spring, the union ran a series of newspaper ads in support of mayoral control. The union is also running a series of newspaper ads advocating for a new contract for day care center directors, who have gone three years without a contract with the city.

Those kinds of ads, targeted to specific issues, are more similar to the advertising strategy used by the teachers union. According to UFT spokesman Dick Riley, the union prefers television spots to speak to issues such as budget cuts and teacher shortages.

What's Your Education Story?

As the 2018 school year begins, join us for storytelling from Indianapolis educators

PHOTO: Dylan Peers McCoy/Chalkbeat
Sarah TeKolste, right, and Lori Jenkins at a Teacher Story Slam, in April.

In partnership with Teachers Lounge Indy, Chalkbeat is hosting another teacher story slam this fall featuring educators from across the city.

Over the past couple of years, Chalkbeat has brought readers personal stories from teachers and students through the events. Some of our favorites touched on how a teacher won the trust of her most skeptical student, why another teacher decided to come out to his students, and one educator’s call to ramp up the number of students pursuing a college education.

The event, 5:30 p.m. Thursday, Sept. 13, is free and open to the public — please RSVP here.

Event details:

5:30 p.m. to 7:30 p.m.
Thursday, Sept. 13, 2018
Tube Factory artspace
1125 Cruft St., Indianapolis, IN 46203
Get tickets here and find more on Facebook

More in What's Your Education Story?

School safety

Hiring more security officers in Memphis after school shootings could have unintended consequences

PHOTO: Jahi Chikwendiu/The Washington Post/Getty Images

Tennessee’s largest district, Shelby County Schools, is slated to add more school resource officers under the proposed budget for next school year.

Superintendent Dorsey Hopson earmarked $2 million to hire 30 school resource officers in addition to the 98 already in some of its 150-plus schools. The school board is scheduled to vote on the budget Tuesday.

But an increase in law enforcement officers could have unintended consequences.

A new state law that bans local governments from refusing to cooperate with federal immigration officials could put school resource officers in an awkward position.

Tennessee Education Commissioner Candice McQueen recently reminded school personnel they are not obligated to release student information regarding immigration status. School resource officers employed by police or sheriff’s departments, however, do not answer to school districts. Shelby County Schools is still reviewing the law, but school board members have previously gone on the record emphasizing their commitment to protecting undocumented students.

“Right now we are just trying to get a better understanding of the law and the impact that it may have,” said Natalia Powers, a district spokeswoman.

Also, incidents of excessive force and racial bias toward black students have cropped up in recent years. Two white Memphis officers were fired in 2013 after hitting a black student and wrestling her to the ground because she was “yelling and cussing” on school grounds. And mothers of four elementary school students recently filed a lawsuit against a Murfreesboro officer who arrested them at school in 2016 for failing to break up a fight that occurred off-campus.

Just how common those incidents are in Memphis is unclear. In response to Chalkbeat’s query for the number and type of complaints in the last two school years, Shelby County Schools said it “does not have any documents responsive to this request.”

Currently, 38 school resource officers are sheriff’s deputies, and the rest are security officers hired by Shelby County Schools. The officers respond and work to prevent criminal activity in all high schools and middle schools, Hopson said. The 30 additional officers would augment staffing at some schools and for the first time, branch out to some elementary schools. Hopson said those decisions will be based on crime rates in surrounding neighborhoods and school incidents.

Hopson’s initial recommendation for more school resource officers was in response to the school shooting in Parkland, Florida, that killed 17 people and sparked a wave of student activism on school safety, including in Memphis.

Gov. Bill Haslam’s recent $30 million budget boost would allow school districts across Tennessee to hire more law enforcement officers or improve building security. Measures to arm some teachers with guns or outlaw certain types of guns have fallen flat.


For more on the role and history of school resource officers in Tennessee, read our five things to know.


Sheriff’s deputies and district security officers meet weekly, said Capt. Dallas Lavergne of the Shelby County Sheriff’s Office. When the Memphis Police Department pulled their officers out of school buildings following the merger of city and county school systems, the county Sheriff’s Office replaced them with deputies.

All deputy recruits go through school resource officer training, and those who are assigned to schools get additional annual training. In a 2013 review of police academies across the nation, Tennessee was cited as the only state that had specific training for officers deployed to schools.