Technically my first day at Chalkbeat was January 7, but I hope you’ll forgive the delay in saying hello. Over the last few weeks, I’ve been meeting people left and right, bookmarking community organizations and movers-and-shakers in the seven locations where we operate, and getting up to speed on our audience engagement strategies. Now that I can catch my breath, I wanted to take a moment to share my own perspective on engagement and what I’m hoping to do at Chalkbeat.
A lot has changed since I started working in engagement six years ago, but plenty remains the same. Comment sections are still prone to devolving into petty fighting without rigorous moderation. News organizations are still sorting out which traffic metrics they pay attention to, and which ones define success. The role of “engagement editor” in newsrooms, unlike “City Hall reporter” or “editor in chief,” can still resemble an amorphous blob, containing as much or as little as an outlet cares to hear from its audience.
Chalkbeat lands on the upper end of the spectrum, and its engagement-centric approach is part of what drew me to work here. I first learned about Chalkbeat back in 2013, when I was engagement editor at Voice of San Diego.
What immediately stood out: Chalkbeat’s MORI system, which remains the most thoughtful approach I’ve seen for measuring impact in the communities a news outlet covers. This isn’t the case everywhere, but to me, and most importantly to Chalkbeat, engagement and impact are intertwined; journalists’ work doesn’t yield impact if readers aren’t part of the conversation. While growing our audience is important (have you told a friend about Chalkbeat yet? We’d appreciate the help!), and will be a significant part of my job, our bureaus are motivated by doing work that matters, that informs debate and spurs action that results in better schools — not necessarily work that will go viral.
Since then, Chalkbeat has grown to seven bureaus with national coverage on top of that, and there are plans to expand to even more cities around the country in the future. Though my career path had carried me away from mission-driven nonprofit newsrooms, I found myself checking back in on Chalkbeat.
I spent 2018 as a senior editor at The New Republic, focused on engagement; before that, I was assignment editor and managing editor for the website of The Atlantic. I’d spent three years at legacy institutions, and though I’d known going into those experiences that the audiences would be bigger, and the metaphorical walls surrounding the newsrooms higher, than they had been in the nonprofit world, I don’t think I appreciated how different the mindsets around engagement — and impact — would be.
In the last few weeks, I’ve heard about several Chalkbeat stories that came directly from community engagement. One in particular stands out in my mind: the story of Javion, a 16-year-old in Chicago’s public school system who reads at a second-grade level. Our reporter Adeshina Emmanuel learned about Javion’s difficulties during last year’s listening tour, a series of in-person events where Chalkbeat staff aimed to empower people in the community to share their own stories.
Here was the engagement I cared about, where journalists sought to report with and for communities, not just “on” them; here was the commitment to driving impact by working with our readers, aiming for results above and beyond a CNN chyron name-dropping our cover story or Donald Trump tweet-ranting against our work. Here was journalism as public service.
So what will I be doing at Chalkbeat? I’ll be making it easier for us to reach more people in our communities, in person and online. I’ll be fine-tuning our social media practices, establishing and maintaining partnerships with other media outlets and community organizations, and helping our bureaus pull off events that amplify diverse voices. Generally, I’ll be managing how we talk to and hear from our audience — which includes you.
As I get started, I’d love to hear from you. What do you want to see more of from Chalkbeat? What are you hoping to get out of the newsletters? If you live near one of our bureau locations (especially Indianapolis, where I’m currently based), I’d love your suggestions for potential partners: Who’s doing good work in your city to improve education and build a stronger sense of community? Let’s chat: firstname.lastname@example.org