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A new medium for early literacy tips: Texting

PHOTO: Logan Zabel

Amy Dusin sometimes takes advantage of the quiet time when she nurses her seven-month-old son Hunter to review the parenting tips she got via text message that week. They remind her to play peekaboo with her baby or describe facial expressions to him when they look in the mirror together.

Dusin, who works part time as a convenience store manager in Greeley, said the texts provide nice reminders about learning activities.

After one recent text, she thought to herself, “Oh man, I really haven’t been playing peekaboo with him, I have to step my game up.”

The weekly text messages come from Bright by Three—formerly Colorado Bright Beginnings– a Denver-based non-profit that provides language and literacy resources to parents of children ages 0-3. The BrightByText initiative, which launched November 10, is part of the organization’s effort to bring a new level of technological sophistication to its 20-year-old program. So far, 285 parents or caregivers have enrolled in BrightByText.

What’s in a name Change?
    Colorado Bright Beginnings changed its name to Bright by Three in November to avoid conflicts with an organization that holds a federal trademark on the Bright Beginnings name. Katharine Brenton, Bright by Three’s director of strategic initiatives, said that organization has been known to send cease and desist letters to other groups with the Bright Beginnings name. “It was just out of an abundance of caution,” she said.

“I think that we are the only ones in the state doing this,” said Katharine Brenton, director of strategic initiatives for Bright by Three. “I think it could be really big for us.”

While advice from a cell phone may not have the warm, fuzzy factor of a one-on-one conversation, there’s evidence it works. Studies of text-messaging interventions—with goals ranging from college matriculation to boosting early reading skills, suggest that the practice can help break down complex tasks into manageable bite-sized steps.

A study released in November found that a text messaging program with advice for parents on building early literacy skills increased the number of home literacy activities parents did with their children, upped parental involvement at school, and led to literacy gains among preschoolers.

“We were pleased that our program worked,” said Benjamin N. York, one of the study’s authors. “We’re a little bit surprised that it worked as well as it did.”

BrightByText 

  • What: A weekly text messaging program that provides tips to parents of young children.
  • Open to: Colorado parents and caregivers of children 0-3 years old
  • Sign up: Text “BRIGHT” to 444999

While that study focused on parents of four-year-olds, not parents of younger children as BrightByText does, York believes text messaging interventions are broadly applicable, and if developed carefully can impact families with children of all ages.

“Texting is really fertile ground to communicate with parents,” he said.

Dusin has already recommended the program to a friend who recently gave birth.

“I think it’s a good tool for parents who are interested in helping give their children the best kind of head start,” she said. “If you want it, you use it. If not, you just ignore the text.”

Updating the model

Throughout its two-decade existence, Bright by Three has relied on direct contact with parents, distributing kits containing books and learning games at annual doctor visits or through home visits by community volunteers. Last year, about 24,000 parents were served this way.

Examples of text messages sent to parents through the BrightByText program.
Examples of text messages sent to parents through the BrightByText program.

The intervention is relatively cheap—about $165 per child over three years—but also low-intensity. At most, parents receive about an hour’s worth of in-person advice each year for three years.

From now on, BrightByText will be a component of the traditional visit-based program as well as a stand-alone offering available to any interested parent. Bright by Three leaders hope to sign up 3,000 stand-alone subscribers in 2015. The weekly texts, which are tailored to the child’s age in months, will allow the organization to “up the dosage” of its positive parenting messages, said Brenton.

It helps that ninety percent of adult Americans own cell phones and 58 percent own smartphones, according to 2014 data from the Pew Research Center. The numbers remain surprisingly high for low-income families, with 84 percent of adults with household incomes under $30,000 owning cell phones.

For recipients, text messages are just plain convenient—available at all hours on a device many people keep within arm’s reach.

Dusin, who participates in Bright by Three’s traditional home visiting program as well as BrightByText, said, “I wouldn’t say that the visit is inconvenient, but I had to have someone come to my house and she was there for an hour….With the text, I can read it when I have time.”

She said some texts affirm things she’s already doing with Hunter, but others suggest activities she never thought about. One recent message encouraged parents to help children understand that storybook pictures represent real things.

She started using the concept while reading, “Where is Baby’s Belly Button?” a lift-the-flap book about parts of the body.

“I’ll compare the pictures that we’re reading about to him,” she said. “I’ll grab his feet and say, ‘These are your feet’…I know he doesn’t get it yet, but the more you do with him, the more you interact…the better it is down the road.”

Careful crafting

Firing off text message tips sounds fairly simple, but experts caution that such programs must be developed thoughtfully.

York, who’s planning further research on texting interventions, said his team put lots of time into developing and sequencing the content, and determining the thrice-weekly dosage.

“One of our concerns to be quite candid…is that organizations will just start texting parents in a more casual way not having gone through a process like we went through,” he said. “The devil is in the details.”

While text messaging programs for parents are not exactly common, one national program is Text4Baby, sponsored by the Johnson & Johnson company. The focus however is mostly on health topics, not early learning.

In the case of BrightByText, messages are based on the well-respected “LearningGames: The Abecedarian Curriculum,” which is also used for Bright by Three’s printed parent kits. In addition to one- or two-sentence tips about singing, playing or reading with children, each text includes links to “landing pages” that provide more information about each activity.

Bright by Three officials hope to offer Spanish-language texts sometime this spring, and eventually links to 100 videos modeling the activities and resources such as local library story times. All that development will be resource-intensive at first, but once everything’s in place it’ll cost almost nothing to run, said Brenton.

She said the organization’s robust in-house data system will help determine whether text message outreach is making a difference.

“Over the last couple years, we’ve made database to measure every single interaction and engagement we have with parents…a system capable of looking at what moves the needle.”

 

early intervention

Meet Colorado’s resident expert on early childhood mental health

Jordana Ash, Colorado's director of early childhood mental health

Jordana Ash holds a job that doesn’t exist in most states.

She’s Colorado’s director of early childhood mental health — a position created three years ago within the state’s Office of Early Childhood. A local foundation paid Ash’s salary for 18 months and then the state took over.

The addition of a high-level state job dedicated to the mental health of young children was a win for advocates, coming at a time of growing awareness about the long-term impact of childhood trauma. Ash said her role helps infuse both the Office of Early Childhood, where her unit is housed, and other state agencies with programs and policies focusing on child mental health.

Before coming to the Office of Early Childhood, which is part of the Department of Human Services, Ash ran a mental health consultation program in Boulder for 13 years.

We sat down with Ash this week to discuss her background, the state’s work on early childhood mental health and her thoughts on the recent defeat of state legislation that would have limited early childhood suspensions and expulsions.

The interview has been edited for clarity and length.

What sparked your interest in early childhood mental health?
My first job out of graduate school was in Alameda County, California and I was a child welfare worker. I didn’t have a lot of life experience at that time. I didn’t have children of my own. I didn’t know a lot about child development. But what I could really do is listen to families. We met families at the hardest times.These were families whose children were removed for suspicion of abuse or neglect.

Everybody has a story and if you spend time listening, you will hear about their hopes for their child, things that bring them joy in parenting. To me, it’s about the stories and what parents do every day to try to do better for their kids.

Can you put into context Colorado’s work on early childhood mental health compared to work in other states?
Colorado is really in a unique position compared to other states. My position was created three years ago with philanthropic dollars (from the Denver-based Rose Community Foundation, which is also is a financial supporter of Chalkbeat) looking to get a position in state government completely focused on early childhood mental health.

There are very few states that have a position of leadership in state government with (early childhood mental health) being their primary focus. Minnesota has a similar position, Connecticut has a coordinator position. A couple of states are coming along. Other states have recognized that it’s a wise investment to have a position where you can really institutionalize some of those important changes and policies for statewide reach.

Can you talk about the major efforts your unit is working on now?
Our two main initiatives are the mental health (consultant) program and Colorado Project LAUNCH. (See this story for more about Project LAUNCH.)

We are (also) studying the effects of parent adversity on child well-being. We were (also) selected to receive three years of technical assistance on infant and early childhood mental health consultation. We’re hoping that helps us finalize our system of consultation in Colorado so we are a premier program that other states look to.

Last year, the state doubled the number of early childhood mental health consultants available to help child care providers and preschool teachers manage challenging behavior. How is it going?
Our state-funded program of 34 full-time positions is one of the largest (in the nation). We’re working really hard on developing Colorado’s system of mental health consultation so it’s consistent — for state-funded positions, for positions funded by philanthropy for programs that have their own hired consultants — so everyone is working toward the same standard of practice.

Can you share an anecdote about how mental health consultation works?

I can think of a situation where a consultant provided support for a cook at a child care center. Her child was enrolled in the program. This was a 3-year-old with a lot of challenging behaviors. At first, (the mother) was really nervous to talk to the consultant. She confused the role of the mental health consultant with something like social services and wondered if she was going to be judged or somehow scrutinized about her parenting. She had never had contact with any kind of mental health service before.

In getting to know the consultant not only did she find some new ways to interact with her child so that he could be more successful in the classroom and at home, but she also had her first experience with a mental health professional. It reduced the sense of stigma (around) getting mental health help.

She found that she could get a better position at the child care center because her child was successful in his classroom. She wasn’t having to take him home because of his problems.

What advice do you have for child care providers or early childhood teachers who are at their wits’ end over a child’s challenging behavior and haven’t accessed a consultant? Take a deep breath. We want to understand that that child is telling us something. We might not understand what that behavior means but it’s our responsibility as adults to help figure that out.

We really encourage providers to access a mental health consultant or other support right away when they’re starting to be puzzled or concerned about a child’s behavior. It’s much easier to intervene if you have new ideas sooner in the process.

The role of child care providers and teachers is critically important. So we are not in a position to judge or to evaluate what you’ve done. We’re in a position to partner with you and help you provide the best care you can.

To locate an early childhood mental health consultant, providers can call 303-866-4393.

What advice do you have for parents who know their child is acting up at preschool or child care and worry they could get counseled out or kicked out?
Reach out and connect directly with your child care program about the problem before you start feeling like your child may be at risk of being suspended or expelled. That partnership between parents and providers is the most powerful part of a solution.

I would also say you can talk to your child’s primary care physician as a start. Maybe there’s a developmental concern your physician can help figure out and that’s gonna be a really important piece of the puzzle.

Connecting with a mental health consultant in your area is a really good solution to start looking at the causes of those challenging behaviors and to start putting in place some interventions while other tests or other assessments are being done.

For help locating a mental health consultant, parents can visit: http://www.coloradoofficeofearlychildhood.com/ecmentalhealth

What are your thoughts on the bill killed during Colorado’s 2017 legislative session that would have limited suspensions and expulsions in preschool and kindergarten through second grade?

The fact that the bill made it as far as it did meant lots of people were invested, were having great conversations about this problem in a way we never (had) before. Stakeholders were for the first time …. considering issues of disproportionality and implicit bias in a way that was a first. We had never had that kind of visibility to the early childhood time period and this very complex issue that affects children’s trajectories way into their school years.

Would you like to see a similar bill pass next year?
As an office, we’d be super interested in whatever’s put forward.

Early education

Colorado gets good marks on preschool access for 3-year-olds, not so much on funding

PHOTO: Ann Schimke
Preschoolers play dress-up on a recent morning at Fairview Elementary in the Westminster school district.

While Colorado ranks near the back of the pack for state preschool funding, it gets relatively high marks for providing preschool access to the state’s 3-year-olds, according to a report released Wednesday by the National Institute for Early Education Research.

Colorado ranked 11th for 3-year-old access among 33 states offering preschool to 3-year-olds. The state-funded Colorado Preschool Program, which is for children with certain risk factors, served about 5,400 3-year-olds and about 15,700 4-year-olds last year.

PHOTO: NIEER
This chart shows the percentage of Colorado children served by state-funded preschool over time.
PHOTO: NIEER
This chart shows how Colorado’s per-pupil preschool funding has changed over time.

Colorado ranked 24th of 44 states for 4-year-old preschool access in the state-by-state report, slightly worse than last year. Seven states, including Colorado’s neighbors, Wyoming and Utah, don’t fund preschool at all.

Besides gauging preschool funding and access, the new report revealed that Colorado meets five of 10 benchmarks designed to judge preschool quality. Last year, the state met six of the benchmarks, but several benchmarks changed this year in what the research institute described as an effort to raise the bar.

State officials said that observers should take Colorado’s middling benchmark score with a grain of salt because while the state didn’t get credit for having certain standards enshrined in state policy, the standards are widely practiced by school districts that participate in the Colorado Preschool Program. One example is the benchmark that calls for vision, hearing and health screenings of preschoolers — Colorado didn’t check that box, but most districts conduct the screenings.

Two other benchmarks that Colorado doesn’t meet include a requirement for lead teachers to have a bachelor’s degree and assistant teachers to have a Child Development Associate credential.

Cathrine Floyd, program director for the Colorado Preschool Program and Results Matter Program at the Colorado Department of Education, said the degrees are highly encouraged by the state but not required. That’s because some state-funded preschool slots are offered at community-based preschools that would not be able to afford to pay teachers if they all had higher-level degrees, she said.

Among the five benchmarks Colorado meets on the revised list are two related to class size and staff-student ratio, one related to teacher training, one related to state early learning standards and one related to preschool curriculum.

Floyd and her colleagues described the annual report from the well-regarded National Institute for Early Education Research as a good starting point for conversation, but said the state’s annual Colorado Preschool Program report provides more detail and context about Colorado’s progress.