Future of Schools

Charter school offered $100 reward to anyone who referred students who enrolled

PHOTO: Hayleigh Colombo
Carpe Diem Meridian.

Carpe Diem Meridian charter school embarked on an aggressive plan to boost enrollment this winter.

The North side Indianapolis school wanted to grow its roster by nearly 40 students by Feb. 2 — one of two critical dates when the state uses student attendance to determine the school’s 2015 funding levels — so board members approved a strategy to get the word out that included distributing fliers to parents and day care centers, making TV and radio appearances and hosting two open houses.

That wasn’t all.

Carpe Diem also offered $100 Marsh grocery gift cards to anyone who refers a student who enrolls — an incentive that some critics say went too far.

“My concern is that instead of a parent making a rational choice about where to send their child based upon who their child is and what they see the schools doing, we’re asking parents to discount that,” said MaryAnn Schlegel Ruegger, an Indianapolis attorney who has been skeptical of charter schools. “It’s not something that should count.”

Recruitment practices like these are legal in Indiana but have been outlawed elsewhere.

Those leading the charge against such giveaways say they are an unintended consequence of the state’s increasingly competitive school marketplace where schools must compete with each other for students and the state dollars that follow them. Indiana has seen a recent expansion of charter schools in recent years as the result of new state laws that foster their growth.

“I think we’re creating something people didn’t necessarily anticipate,” said Lori Schlabach, a former Washington township school board member who currently sends her children to township schools. “Now we’ve got a situation where a lot of districts have to do advertising or big public relations efforts just to survive. Do we really want our education dollars, be they donated dollars or taxpayer dollars, going to efforts like that, or would they be better spent elsewhere?”

Carpe Diem Meridian’s interim principal is LaNier Echols, who also was just elected to the Indianapolis Public School Board. She said the gift card promotion helped capture parents’ attention about the school. The school now has 250 kids enrolled, compared with 206 at the beginning of last month.

“People are more excited to do something where they get something out of it,” Echols said. “Parents are like, ‘Oh I do have a cousin that was looking for a school.’ It’s just to encourage people.”

But she said she is confident offering a gift card wasn’t the reason the school ultimately exceeded its enrollment goals. Two more Carpe Diem campuses are slated to open this fall in Indianapolis, each aiming to eventually enroll 300 students. Carpe Diem combines traditional classroom instruction with online lessons.

“We are a blended learning school and that’s what parents love about it,” Echols said. “We have children coming from everywhere, not because of the gift cards, but because we’re offering something different. We are filling a niche.”

Though at least one other state — Colorado — has declared illegal the practice of schools offering gift cards to students as an enrollment incentive, state charter school sponsors say there are no rules restricting the practice in Indiana.

Indiana Charter School Board Director Nick LeRoy, who manages the state’s oversight of more than 10 charter schools, said he asked the board’s attorneys to look into the legality of the practice in Indiana after Chalkbeat’s inquiry. He said he was not aware of the school’s plan to use gift cards as an enrollment incentive.

“That doesn’t sound right,” LeRoy initially said.

Later, LeRoy said state law “does not limit the use of general fund dollars … and schools have flexibility to use those dollars for supplies, salaries, fundraisers, etc.  This flexibility is determined by the board of directors for the school.”

The practice of using taxpayer dollars on marketing materials is relatively common, LeRoy said, even among public schools.

“(Indianapolis Public Schools) in particular uses billboards extensively to raise awareness and support their student recruitment efforts,” LeRoy said.

Robert Sommers, Carpe Diem’s chief strategy officer, said spending money up front to attract students is worth it to reduce the cost it takes to educate students in the long run. Carpe Diem’s Indiana office budgeted $30,000 in 2015 for marketing and advertising. The gift cards came out of that budget.

“I’m not one of those folks who sees it as a problem,” Sommers said. “The real shame would be if taxpayers built the building, bought the computers and nobody showed up. That would be the ultimate abuse of taxpayer dollars.”

But who watches the spending?

LeRoy said the Indiana Charter School Board reviews Carpe Diem’s financial expenditures quarterly and completes an annual third-party audit.

“We do this for every school that we authorize,” LeRoy said. “This additional safeguard serves as a further means of transparency and accountability for how our schools use state funds.”

Another of Indiana’s charter school sponsors — Indianapolis Mayor Greg Ballard’s office, which oversees more than 30 schools — requires schools have detailed plans when it comes to marketing and recruitment before they are up and running, said Deputy Mayor Jason Kloth.

“We require schools to have robust recruitment plans in both the application and pre-opening phases which is an opportunity for our team to review those practices and make sure they’re activities that are going to lead to enrollment and that are ethical,” Kloth said.

But some things inevitably slip through the cracks.

Last year, one of the mayor’s charter school drew scrutiny after it began charging an enrollment fee. Charter schools are supposed to be free public schools just like traditional public schools, which do not charge enrollment fees.

In light of cases like this, Ruegger said it may be time to clamp down harder on schools to limit how they can spend taxpayer dollars.

“We’ve over regulated, and now, at least for charters and vouchers, we seem to be afraid to regulate at all,” Ruegger said. “But in this area, we really need to. Is this really something we want our public schools to be doing?”

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Future of Schools

Ogden school staffer arrested after 12-year-old student is hurt

PHOTO: Chicago Public Building Commission

A 12-year-old student at William B. Ogden Elementary School on the Near North Side suffered a sprained wrist this week in a physical altercation with a school employee, according to the Chicago Police Department.

The employee, Marvin Allen, was arrested and charged with aggravated battery of a child. He has been removed from the school pending an investigation, according to an email to parents from Acting Principal Rebecca Bancroft and two other administrators.

Chicago Public Schools’ payroll records list Allen as a student special services advocate and full-time employee at the school. Student special services advocates are responsible for working with at-risk children and connecting them and their families with social services, according to district job descriptions.

An email to parents Thursday night from school leaders said an incident had occurred earlier this week “that resulted in a “physical student injury.”

“While limited in what I can share, the incident took place earlier this week between a student and staff member off school grounds after dismissal,” read the message. “The employee involved has been removed from school while a CPS investigation by the Law Department takes place.”

District spokeswoman Emily Bolton confirmed that the employee had been removed pending a district investigation.

“Student safety is the district’s top priority and we immediately removed the employee from his position upon learning of a deeply concerning altercation that took place off of school grounds,” Bolton said.

The exact circumstances behind the incident are still unclear.

The altercation happened Monday morning outside the school’s Jenner Campus, which used to be Jenner Elementary School before Ogden and Jenner merged last year. The Jenner campus serves grades 5-8.

At recent Local School Council meetings, Bancroft, the acting principal, acknowledged a “fractured community” at the school in the aftermath of the merger, which joined two different schools — Ogden, a diverse school with a large white population and many middle-class families, and Jenner, a predominately black school where most students come from low-income households. At the January meeting, parents complained of student disciplinary problems at the Jenner campus. Jenner parents have also expressed concerns about inclusiveness at the school.

The school has also experienced leadership turnover. One of the principals who helped engineer the merger died last March after an illness. And in November, the district placed Ogden Principal Michael Beyer on leave after he was accused of falsifying attendance records.

The incident also comes on the heels of a video released in early February that shows a school police officer using a taser on a female Marshall High School student.

On the hunt

Want a say in the next IPS superintendent? Here’s your chance.

PHOTO: Dylan Peers McCoy/Chalkbeat

Parents, teachers, and neighbors will have a chance to weigh in on what they hope to see in the next Indianapolis Public Schools superintendent and the future of the district at three community meetings in the coming weeks.

The meetings, which will be facilitated by Herd Strategies at three sites across the city, will gather feedback before the school board begins the search for a new superintendent. The school board is expected to select the next superintendent in May.

Board President Michael O’Connor said the meetings are designed to get input on what the public values in the next superintendent. But they will also play another role, allowing community members to reflect and give feedback on the district’s embrace of innovation schools, one of the most controversial strategies rolled out during former Superintendent Lewis Ferebee’s administration.

“As we look for the next superintendent, it’s perfect for us to take input on that path that we’ve taken and then hear what [community members] think is working well and maybe what they think we could do better,” O’Connor said, noting that the administration and board are often criticized for failing to engage the public.

Innovation schools are run by outside charter or nonprofit managers, but they are still considered part of the district. Indianapolis Public Schools gets credit from the state for their test scores, enrollment, and other data. The model is lauded by charter school advocates across the country, and it helped Ferebee gain national prominence.

Ferebee left Indianapolis in January after he was tapped to lead the Washington, D.C., school system. Indianapolis Public Schools is being led by interim Superintendent Aleesia Johnson, who was formerly the deputy superintendent and is seen as a leading candidate to fill the position permanently.

Here is information about the three scheduled community input sessions:

Feb. 27, Hawthorne Community Center, 1-3 p.m.

March 7, Arsenal Technical High School in the Anderson Auditorium, 6-8 p.m.

March 13, George Washington Carver Montessori School 87 in the gymnasium, 6-8 p.m.