MORI: Chalkbeat’s Platform for Tracking Impact
In 2014, Chalkbeat developed and started using a WordPress plugin for tracking impact. We called it MORI — Measures of Our Reporting’s Influence. As we wrote then, MORI grew out of one of our key beliefs: Journalists can make a difference, but the ability to measure the difference we make can multiply our impact over time. If we can document how, why, when, and where we made a difference, we are more likely to repeat our success.
The latest version of the MORI Impact Tracker is now available as an open source release, a WordPress plugin free to download and install today.
We hope this release continues the public conversation around how news organizations can track and report impact, and look forward to working with developers from other organizations as we continue to develop the MORI Platform.