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Chalkbeat Website Sponsorship

Website banners are excellent for brand awareness, event promotion, and sharing resources.

Display your message in eye-catching banners on Focus on one market such as Chicago, or share your message throughout our network of nine news bureaus to reach a national education audience.

Your banner appears within, next to, and above articles and on home pages; on both mobile and desktop screens, offering a more dynamic experience than the old-fashioned “fixed” position banner.

We chose Chalkbeat because of its audience and based on past performance. We’ve seen an increase in website landing page visits. —Scott Woodson, Associate Director of Communications, Math for America


Our website supports the following sizes. Talk with your sponsorship representative for costs/packages.

Desktop sizes: 970x250, 728x90, 300x250, 300x600

Mobile sizes: 300x250, 320x50

File types: png, jpg, or gif, plus your destination url. Max file size 1MB (smaller file sizes load faster and are recommended)

What is the reach?

Chalkbeat sponsor banner displayed on a mobile version of the Chalkbeat website.

300x250 banner as shown on mobile.

Average monthly users*

All Bureaus: 407k

Chicago: 30k

Colorado: 62k

Detroit: 21k

Indiana: 16k

National: 107k

New York: 123k

Newark: 13k

Philadelphia: 23k

Tennessee: 34k

*Over a six month period. These numbers only reflect articles read on our website. We publish on Apple News, Newsbreak, MS Start, and in a number of partner publications.

Metrics and reporting

We provide an impression and click-through report every month your campaign runs. Branding ads without strong calls-to-actions see around .05-.08% click-through rate, strong CTAs see .06–.15%. Some of our clients have had 3% CTRs! These are outliers, but they do happen.

Apple News

We can show your banners on Apple News stories. These reach a national audience. Inquire for more information.

Pro Tip: Consider your banner will show against a light gray backdrop, so you’ll want to choose other colors so your artwork pops off the page. If your goal is sharing a message or branding, put thought into a beautiful design. If your goal is clicks, buttons with calls-to-action such as “learn more,” or “more information” perform well.

What is the investment?

We offer levels of impact, standard and high. Talk with your sponsorship rep for details.